IGNOU MBA Marketing Project (MMPP-001): Topics, Synopsis and Method
Updated 11 November 2026 · Rules from IGNOU’s MMPP-001 guideline · 14 min read
By IGNOU Buddy Team · Checked against IGNOU’s official documentsWhat does an IGNOU MBA Marketing project involve?
MBAMM (and MBA) learners do the same project course as every IGNOU MBA: MMPP-001, 8 credits. IGNOU asks that the topic come preferably from your specialisation, and advises choosing a guide who is a specialist in marketing. You send a synopsis to your Regional Centre, wait 2–3 months for approval, then submit a 50–60 page report to the Registrar (SED) any time of year.
- There is no separate code for Marketing: it is MMPP-001, with the topic taken from your specialisation.
- IGNOU’s guideline says the guide should be a specialist in the topic’s area, for example 5 years in marketing after their Master’s.
- Pick one of three study types: a case study of one organisation, a comparison across organisations, or a field (survey) study.
- Write objectives that stay neutral and don’t assume the findings. The guideline is strict on this.
- The approved title can’t change in the final report.
At a glance
| Fact | Detail |
|---|---|
| Project code | MMPP-001 (8 credits) |
| Programme(s) | MBAMM and MBA (marketing topic) |
| Synopsis | Any time after registering the course; to your Regional Director (online learners: LMS) |
| Approval reply | Within 2–3 months, with a Project Proposal (PP) number |
| Report | 50–60 double-spaced pages to the Registrar (SED) |
| Viva | Only if the evaluator recommends |
| December 2026 deadline | 30 Nov 2026, 11:59 PM on OPMS (fee on Samarth by 30 Nov 2026) |
| Guide | Eligible under MMPP-001, ideally 5 years in marketing after their Master’s |
Last checked 11 November 2026 against the official documents listed under Sources.
Table of contents 13 sections
MMPP-001 rules for Marketing students
Short answer: Same rules as every MBA project. What changes is the topic, the guide’s specialisation and your methods.
| Rule | MMPP-001 (all MBA specialisations) |
|---|---|
| Code and credits | MMPP-001, 8 credits (counts as two courses) |
| When to send the synopsis | Any time after you register for MMPP-001; aim for the first 6 months |
| Where | Regional Director of your Regional Centre (MBA Online: LMS) |
| Approval reply | Within 2–3 months, with a Project Proposal (PP) number |
| Report | 50–60 double-spaced pages, up to about 18,000 words, excluding appendices |
| Report goes to | Registrar (SED), IGNOU, Maidan Garhi, New Delhi 110068, any time of year |
| Viva | Only if the evaluator recommends one |
Full rules, the proforma and the submission checklist are on the IGNOU MBA project (MMPP-001) guide. This page covers what is different about a Marketing project.
Who should guide an MBA Marketing project?
Short answer: Someone eligible under MMPP-001 who works in marketing. The guideline gives this exact example: for a marketing topic the supervisor should have 5 years of experience in marketing after their Master’s.
| Guide type | Eligible? | Paperwork |
|---|---|---|
| Management faculty, School of Management Studies (IGNOU HQ) | Eligible | No bio-data issue |
| Approved academic counsellor of IGNOU’s Management Programme with relevant experience | Eligible | Bio-data not required |
| Management faculty with 5 years of PG teaching | Eligible | Attach signed bio-data |
| Professional with a Master’s in Management or an allied subject and 5 years in the topic’s area (after the Master’s) | Eligible | Attach signed bio-data |
- A guide can supervise at most 5 students at a time.
- Choose an active professional in marketing. IGNOU asks guides to restrict guiding to their core specialisation.
- IGNOU pays the guide a token honorarium of ₹500.
Which kind of Marketing project should you do?
Short answer: IGNOU allows three kinds. Choose the one you can get data for.
| Type (from the guideline) | What it looks like in Marketing |
|---|---|
| Case study | Marketing strategy of one brand or company, e.g. a regional dairy’s distribution problem |
| Inter-organisational study | Compare promotion mixes of two competing brands, or test a model like brand equity across firms |
| Field study | A consumer survey on buying behaviour, satisfaction or awareness in a named city |
IGNOU MBA Marketing project topic ideas
Short answer: Pick a topic you can get real data for, from a company you can access or from respondents you can reach. Keep the title specific: name the organisation, place or group.
- Factors influencing purchase of electric two-wheelers in [city]
- Impulse buying in quick-commerce apps among college students
- Brand loyalty for smartphones among 18–25 year olds
- Role of online reviews in buying decisions for electronics
- Effectiveness of Instagram ads for local restaurants
- WhatsApp marketing by small retailers in [district]
- Influencer marketing and trust among Gen Z
- SEO and website enquiries for a [named] SME
- Customer satisfaction with organised vs kirana stores
- Channel conflict in FMCG distribution
- Rural retail reach of [brand]
- Private labels in supermarkets
- Service quality (SERVQUAL) of a [bank / telecom] branch
- Brand awareness of a regional brand
- Customer retention in gyms
- Packaging and purchase intention
Data sources and statistical tools for Marketing projects
Short answer: The synopsis must state the nature and source of data, sampling, tools and statistical methods, and show how each one links to an objective.
| Need | Good options |
|---|---|
| Primary data | Structured questionnaire with Likert scales; 100–200 respondents is common and practical |
| Secondary data | Company reports, industry reports, trade journals, published sales data |
| Sampling | Convenience or judgement sampling (state why); stratified if comparing groups |
| Statistics | Percentages and charts; chi-square for association; t-test or ANOVA between groups; correlation or regression for influence |
| Reliability | Cronbach’s alpha for multi-item scales (the report must discuss reliability and validity) |
Model synopsis outline: A study of factors influencing purchase of electric two-wheelers in Jaipur
Short answer: IGNOU’s five synopsis parts, filled in for one sample topic. Use it as a pattern, not as text to copy.
| Synopsis part | What to write (sample) |
|---|---|
| Introduction | EV adoption in India and two-wheeler market background |
| Rationale | Rising EV sales; little local evidence on what drives buyers in tier-2 cities |
| Objectives | To study awareness of EV two-wheelers · To analyse factors affecting purchase intention · To examine differences by age and income |
| Methodology | Descriptive design; primary survey of 150 two-wheeler owners/intenders via convenience sampling; 5-point Likert questionnaire; chi-square, ANOVA, regression |
| Limitations | One city; convenience sample; self-reported intention |
Report chapter plan for a Marketing project
Short answer: IGNOU’s report structure, with what goes into each part for this specialisation.
| Report part (IGNOU) | In a Marketing project |
|---|---|
| Introduction | Market background, the company or category, literature on the marketing concept you study |
| Research methodology | Design, sample, questionnaire and scale, reliability (Cronbach’s alpha), statistics |
| Results and discussion | Respondent profile, then one section per objective with tables, charts and test results |
| Summary and conclusion | What the data shows, objective by objective |
| Recommendations | Practical marketing actions for the brand or category |
| Limitations / further research | Sample, region, time |
| References | Books, journal articles, reports |
| Annexures | Questionnaire |
Mistakes that get Marketing synopses sent back
- A vague title like “A study on marketing” with no product, place or group
- Objectives that assume the answer (“to prove that ads increase sales”)
- A questionnaire that doesn’t map to the objectives
- No statistical tool named for each objective
- A guide from a non-marketing background
How to submit your MBA Marketing project for December 2026
Short answer: Pay the project fee in your Samarth login, then upload your report as one PDF on IGNOU’s OPMS portal by 30 November 2026, 11:59 PM. IGNOU says no further extension will be given.
- Check you are eligibleYour registration must be valid and not time-barred. If you already passed the project, don’t resubmit; if you failed, you may resubmit.
- Pay the fee on Samarth by 30 November 2026The upload link in OPMS appears only after the fee is paid in your IGNOU Samarth Portal login.
- Arrange the report in IGNOU’s orderWhere applicable: the approved original proposal proforma, synopsis, guide’s bio-data, and the Certificate of Originality signed and dated by you and your guide.
- Scan it as one PDF per coursePages clear, not blurred, in the right order, with the same orientation throughout.
- Upload on OPMS with your Samarth loginSeparate uploads: guide’s signed bio-data (max 5 MB), approval of the synopsis (max 5 MB), synopsis (max 10 MB), and the complete report with declarations (max 40 MB).
- Keep your recordsSave the fee receipt and every uploaded file. Don’t post a hard copy after uploading. Reports sent by e-mail aren’t accepted.
What the first page must show (OPMS)
- Title of the project report
- Your name
- Programme code
- Enrolment number as on your ID card (not the control number)
- Regional Centre code
- Course code(s)
The programme guideline describes posting one bound copy to the Registrar (SED), IGNOU, Maidan Garhi, New Delhi. For December 2026, IGNOU’s OPMS notice asks for online upload and says not to send a hard copy after submitting. If your Regional Centre has given a different written instruction for your programme, follow your Regional Centre.
Queries: project-related, projects@ignou.ac.in; technical upload problems, preexamcs@ignou.ac.in or your Regional Centre. IGNOU opens a new submission window every June and December cycle, and we update this section each cycle.
Front page (cover) of the project report
Student’s Name
Enrolment No.: __________
Guide’s Name
Maidan Garhi, New Delhi – 110068
How to check your MBA Marketing project status and result
Short answer: Open IGNOU’s Assignment/Project/Practical status page, enter your enrolment number and programme code, and submit. A status shows only after marks have been sent on by the evaluating centre; the final result appears on your grade card.
- Status not showing yet? That is normal until evaluation is complete and marks are sent on.
- Viva: Only if the evaluator recommends one.
- Marks not updated after the result? Write to projects@ignou.ac.in with your enrolment number, programme code, course code and submission details (OPMS screenshot or PR number).
- Synopsis approval status: your Regional Centre (or the office you sent it to) sends the approval letter. Ask them if nothing arrives within the stated time.
हिंदी में: IGNOU MBA Marketing प्रोजेक्ट कैसे बनाएं और जमा करें
- प्रोजेक्ट कोड MMPP-001 है (8 क्रेडिट)। विषय अपनी स्पेशलाइज़ेशन से चुनें।
- योग्य गाइड चुनें (अधिकतम 5 छात्र), फिर प्रोफॉर्मा, गाइड का बायो-डेटा और सिनॉप्सिस अपने रीजनल सेंटर को भेजें।
- स्वीकृति 2–3 महीने में आती है। रिपोर्ट लगभग 50–60 पेज (डबल स्पेस) की होती है।
- दिसंबर 2026 के लिए: फीस Samarth पोर्टल पर और रिपोर्ट OPMS पर 30 नवंबर 2026 तक अपलोड करें।
- रिपोर्ट खुद लिखें; कॉपी करना अनुचित साधन (unfair means) माना जाता है।
Get expert guidance for your MBA Marketing project
Short answer: Tell us your programme and where you’re stuck. An IGNOU Buddy project expert first understands your requirement and stage, then guides you from topic selection to viva.
Where are you right now? Tap to message an expert on WhatsApp:
- Share your programme, code and stage
- Talk to an expert, who understands what you need
- Get guidance and feedback at each step until you submit
✓ You write and submit your own work, as IGNOU requires. We don’t sell ready-made reports or promise approval.
Frequently asked questions
Is there a separate project code for MBA Marketing?
Can my marketing project be a survey?
Who can guide an MBA marketing project?
How many pages is the MBA marketing project report?
What is the last date to submit the IGNOU MBA Marketing project for December 2026?
How do I submit the IGNOU MBA Marketing project online?
How do I pay the IGNOU project fee?
How can I check my IGNOU MBA Marketing project status?
Can I download a sample IGNOU MBA Marketing project report?
What should be on the front page of an IGNOU project?
Does IGNOU Buddy write my project for me?
Sources (opened 10–11 November 2026)
- MMPP-001 Project guidelines, School of Management Studies (eGyanKosh)
- IGNOU online project-report submission notice (June 2026 cycle)
- IGNOU OPMS: Project Submission Guidelines, TEE December 2026
- IGNOU announcement: Project/Internship/Practical course fee, TEE December 2026 (last date 30 Nov 2026)
- IGNOU ISMS: Assignment/Project/Practical marks status
IGNOU Buddy Team. IGNOU Buddy is an independent study-help website for IGNOU students. We check every rule on this page against IGNOU’s official guidelines and update it each exam cycle.
Related guides
IGNOU Buddy is an independent study-help website. It is not affiliated with or endorsed by Indira Gandhi National Open University (IGNOU). We quote IGNOU’s published guidelines and link to them; rules, fees and dates can change, so always check the current guideline and your Regional Centre’s notices before you submit.